Continuous improvement in all areas of an organisation should be a routine process, deeply assimilated in the organisational culture, as opposed to viewing it as a short-term goal. Through a progressive perpective, it's goal is to bring about meaningful and positive changes in the attitudes, practices and systems of the company. Total quality management is an offshoot of product quality, and as an approach to organisational improvement, it seeks to get every stakeholder involved, branching out to every organisational domain including , administration, communications, distribution, manufacturing, marketing, planning etc.
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