Young people are trendsetters. They are consumers of Generation Right Now, demanding everything right away. When it comes to trends,they are so quick to spot and follow them that marketers often cannot keep up with them. The positive aspect is that these professionals can quickly identify patterns that will influence the market in the near future .
Despite this definition, it is still necessary to understand that many of the trends adopted by the younger consumer public generally turn out to be an ephemeral fad, while a few manage to evolve, evolving to a megatrend, and even reaching the predominant culture.
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